The color mauve was named after the French name for the mallow plant, mauve. It is one of the earliest plants cited in recorded literature. The third century BC physician Diphilus of Siphnus wrote that “[mallow] juice lubricates the windpipe, nourishes, and is easily digested.”1
1 Soyer, Alexis (1853). The Pantropheon: Or, History of Food and Its Preparation : from the Earliest Ages of the World. Ticknor, Reed, and Fields. p. 64.